CARS

The fast universe

Full speed ahead, and only hold back if it's red! Drive wild and dangerous on the racetrack and create new cool roads. A true race driver drives a car with life and soul, is concentrated, and sees only the road ahead. Yes, it can actually be quite hard to stop. All driving toys are cool, but the car is just a bit cooler – smart, elegant, and fast.

The textile series offers endless possibilities for speed and racing. It is simple, tone-in-tone blue and
focuses on the blue color in several shades. Check out the beautiful graphic pattern and enjoy one line drawing.

“It is very trendy with very simple graphic patterns. That’s why it is so simple, and it’s like the colors that are important” – Susanne Nielsen from the design team.

The creation of Cars and the thoughts behind it

The two series, Cars and Princess, actually belong together. It was initially intended to be just one theme, but then it was split into two, so there was something for both girls and boys.

“The concept, theme, and trend is this “less is more” graphic expression. Simple graphic patterns are very trendy, which is why we chose this one-line drawing, which is very modern

“The simple pattern really makes the colors stand out in this tone-on-tone trend, where the same color is used in different shades

Susanne Nielsen

Cars theme varies between blue colors and is tied together in this one-line drawing pattern of a car, which is seen throughout the theme. On the other hand, there is the Princess theme, which varies between light red colors and is tied together by the one-line drawing pattern of a crown, which also recurs throughout the theme.